Is it just me, or are Australian government PSAs totally brutal?

At first I thought it was just a Victorian phenomenon, given the Vic government’s penchant for shrill road signs exhorting drivers to ‘Slow Down!’ and ‘Sleep Now!’ and ‘Stop Taking So Much Meth!’ and ‘You Will Kill Everyone You Love With Your Reckless, Sloppy Drunk Driving!’

First, there’s the startling, Romero-style WorkSafe PSAs.

Then there’s that Quitline PSA, where they genuinely traumatise a real, small child.

But none of these have anything on the Queensland Government’s rapey, desperately sexist anti-Vodka Cruiser PSA.

I have no real critique of these things, other than to say what the fuck, Australia? Is this really the way to stop your citizens from wearing short skirts and incorrectly using bread slicers and looking into nail guns with a shiteating grin and abandoning children in train stations because you didn’t quit smoking and then you died from lung cancer and that’s how devastated your child is?
Then again, none of these stomach-turningly graphic PSAs have anything on this New Zealand ad. Late this year I was briefly in Auckland, staying in a sterile hotel and connecting with the alienated businessman part of myself, and I was already feeling pretty low when I happened across:

God, I think I need a drink now.